In what has become a mid-May tradition, “collectors” across the country flocked to their local Target (or in some cases, every Target within a 200 mile radius) to empty the shelves of the newly released Bowman Mega Boxes.
Almost as soon as photos emerged showing the boxes had hit the shelves, eBay & Facebook groups were flooded with boxes double, some triple, in price. Lines began to snap fill, total ebay sales increased by the refresh. The yearly trend was back in full force, But do these boxes (and the product in general) deserve it?
One of the biggest driving forces of the Mega Boxes appeal was always the perception that it was a limited run product. And, for the first two years, that holds true. But as Ryan Cracknell & Baseball Card Junkie pointed out on Twitter, Topps DOUBLED the print run for this years Mega Boxes.
With that type of increase, I don’t see how Bowman Mega Boxes maintain their appeal to collectors. Up until now, they we’re one of the only retail-exclusive products that the “hobby only” elitists considered reputable. The exclusivity was a main reason behind this, and now that has vanished. Getting the auto’s on-card was a great improvement, but with increases like this it’s not long before it’s looked at as the Target equivalent of Bowman Platinum.
Here’s hoping Topps is paying attention and scales the production back significantly next year, before another product can’t be saved.
MORAL OF THE STORY: Don’t pay the current mark-up. They will be EVERYWHERE in a week or two